Sheila is a Creative Specialist who has had a lifetime of writing, designing, producing, directing, documenting and researching across a range of platforms.
As Group Head of Children’s programming in RTE, the Irish state broadcaster, Sheila was responsible for setting up RTE’s multi-award winning third channel RTEjr, across TV, Radio, Online and Mobile. In this role she was also responsible for commissioning several thousand hours and animation and live action programming across all genre.
Alongside developing her own ideas, Sheila currently works as a consultant and facilitator across a wide range of projects. She is also a member of advisory boards in journalism, film and music in Ireland.